Beer Chips® – Potato chips made with beer
Hot Potatoes® – Spicy Bloody Mary potato chips
Chip Shots® – Margarita with salt potato chips
Chief Chipper-inventor/owner. Launched an entrepreneurial business to create and market a line of adult snack foods. Set up a virtual manufacturing business model to outsource everything except the creativity. Branded/designed product and created all intellectual property (trademarked in 34 countries). Developed flavor profiles, sourced ingredients, suppliers and co-packers. Designed packaging and all related collateral materials for day to day business operations. Created marketing and sales campaign for product and got placement in planograms without slotting fees in major retail supermarkets/box stores throughout US and abroad. Hired/managed office staff, established broker/sales network and set-up distribution channels. Lead sales person with first year revenue exceeding $500K, 2nd year $1.3 million+ and sold company assets at the end of 3rd year to national snack food manufacturer in 2010.